Just Do It - Coach2Connect
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Just Do It

In 1988, the slogan, “Just Do It” considerably increased sales, and apparently saved Nike from going broke, when they introduced it to their advertising campaign. The origin of the slogan was born as a result of a killer, Gary Gilmore, sentenced to death for murder; he had reportedly said “let’s do this” when he faced his imminent death.

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Unlike Gary Gilmore, who experienced his physical death, when you experience a fear and ‘just do it,’ you will experience the death of your ‘story,’ not your life!


How many times have you procrastinated and not done what you wanted to do?


I know I procrastinated writing this post. So why the procrastination, after all, it is only an article right? Well, I do not want to write a bad post. I want to get it right. I want you to like me. Ultimately, like a lot of people, I fear failure, which holds me back from doing what I need to, and want to, do!


Behind every procrastination, there is fear. Fear is the ultimate killer in our ability to move forward and achieve what we want and deserve in life.

Fear can deeply negatively impact on your relationships. You may fear to ask a certain person on a date because they may reject you. For those of you in a relationship, you may fear confrontation and speak your truth because you believe your partner may leave you.


What do you want to do but afraid too? Do you want to ask that person out on a date? Do you want to have boundaries in your relationship? Do you want to start your own business but afraid of failure? Whatever it is that you want to do but are not because of your fears, you are stopping your progress. If a person ends a relationship with you because you put in some boundaries or speaking your truth, that person was not the right person for you.


Fear is not reality. Fear is ‘False Evidence Appearing Real.’

Ben Rice said, “Fear is not real; it is an illusion.” Fear is our mind telling us what we believe will happen next based on our stories. We fear what we don’t know, and it is easier to be stagnant, and remain in the old story. For example, if you are in a job you dislike, your mind will focus on the loss of that job if you left. It does not see the endless possibilities and opportunities that will open up for you if you walk away from the job you hate. My question is: “if you have not lived in the future, how do you know what is going to happen?”


When you take a leap of faith, you are changing your behavior and creating endless opportunities that will unfold for you as a result. You cannot see the new relationships that will show up or job opportunities that will gain as you align with what you want. When you align with what you want, the world opens up for you, and you will be amazed what the universe has to offer. So, what is holding you back?

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Just Do It!


– Next time you find yourself procrastinating from doing something that you want or need to do, ask yourself “what do I fear?” Susan Jeffers says, “Feel the Fear and Do it Anyway.”


– Learn – Yes, there are things that you do that will fail. You will learn far more, and progress much further in life when you have learned from experiences that have not worked out as planned.


– Plan – Write a plan of at least three things you can do differently next time (that’s the part where you have learned from your past experiences).


– Re-evaluate – If that plan does not work, write another one.


– “Don’t worry about failures, worry about the chances you miss when you don’t even try.” Jack Canfield.


– Act interested in what you do. According to Richard Wisman, physical actions quickly changes how you think and feel. If you lack confidence, stand tall and proud, if you feel sad, smile, etc.


– Just Do It – Start whatever it is you need to do; even if it is only for a few minutes. When you have begun, you will think and feel much better.


What do you want to show up in your life when you Just Do It?

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© By Sharon Craig. All Rights Reserved. 2017 Relationship Coach. Coach 2 Connect.


I am passionate about supporting people to find their ideal partner & for couples to have authentic, intimate & loving relationships. With over 19 years' experiencing working with people & their relationships, I am able to empower people to gain clarity through their own insights so they consciously choose their ideal partner & develop skills to create loving & rewarding relationships.